Manager Content Strategy, SapientNitro – NY
As Manager of Content Strategy at SapientNitro, you provide leadership to the content team by understanding, applying and disseminating content best practices as part of a larger, cross-functional team. You collaborate with the Creative team to understand and help support client objectives and user requirements
Responsibilities:
- Providing high-level content and brand recommendations that help clients and their users achieve their goals based on information obtained through site audits, competitive assessments, user testing, and site metrics
- Creating or reviewing site structure and nomenclature for the most intuitive presentation of content
- Establishing and/or maintaining editorial standards and accuracy/quality of content
- Creating and/or implementing an editorial calendar to align site releases with product launches, seasonal promotions, and more
- Generating or overseeing an inventory/matrix of all site content, including related assets
- Creating and developing end-to-end content lifecycles
- Taxonomy development and metadata recommendations
- Content model and matrix development, including for personalization and intelligent content solutions
- Creating approach for content migration and content production
- Defining governance/workflow of content creation based on stakeholder interviews and an understanding of the client’s technological capabilities
- Evaluating CMS packages and determining or contributing to selection criteria
- Frequent travel may be required
- 5-8 years’ experience in digital content strategy, some in an agency/consulting environment
- Experience leading content or cross-functional teams
Education:
- Degree in English, Library Science, Information Management, Journalism, Technical Writing or similar preferred or equivalent military experience
